Privacy Policy
Last Updated: January 2026
FirstBaseDesign Ltd ("we", "us", "our") operates the firstbasedesign.co.uk website (the "Site"), which provides information and affiliate links related to GoldenBet Casino and other gambling operators. We are committed to protecting your privacy and ensuring you have a positive experience on our Site.
This Privacy Policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018. Please read this policy carefully.
Information We Collect
We collect the following types of information:
- Personal Identification Information: Name, email address, and other information you voluntarily submit through contact forms or newsletter subscriptions.
- Technical Data: IP address, browser type, device type, operating system, and referring website.
- Cookies: Information stored on your device to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on the Site, links clicked, and affiliate referral tracking information.
How We Use Information
We use the information we collect for the following purposes:
- Analysing Site traffic and user behaviour via analytics platforms.
- Tracking affiliate commissions and referrals to partner casinos.
- Improving Site functionality, content, and user experience.
- Responding to your enquiries and maintaining communication with you.
- Complying with legal and regulatory obligations.
Cookie Policy
Our Site uses cookies to enhance user experience and track affiliate activity. Types of cookies used include:
- Essential Cookies: Required for basic Site functionality.
- Analytics Cookies: Track user behaviour and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals to casino partners for commission purposes.
- Marketing Cookies: Deliver personalised content and advertisements.
You can control and opt out of non-essential cookies through your browser settings or by using our cookie consent banner. Please note that disabling certain cookies may affect Site functionality.
Third-Party Links
Our Site contains links to external websites, including GoldenBet Casino and other gambling operators. We are not responsible for the privacy practices, terms, or content of third-party sites. When you click an affiliate link and visit these external sites, their own privacy policies apply. We recommend reviewing their privacy documentation before providing personal information.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of Access: Request a copy of the data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
To exercise these rights, contact us using the details provided below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Generally:
- Contact and communication data is retained for 3 years or until you unsubscribe.
- Analytics and usage data is retained for 26 months.
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 7 years for tax and accounting purposes.
- Cookies are retained according to their specific purpose (see cookie consent settings).
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us at:
Email: privacy@firstbasedesign.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.